What is i-Mesra

With reference and assurance being the main objective of this system, it also functions as an inventory system which keeps track of the ingrediencies that a business utilises. This helps them to manage their products or items like a list or a map of everything the business has, so they can keep things in order and work efficiently.

The i-Mesra System can simplify the process of identifying whether the raw materials used by the restaurant/premises are from non-haram and toyyiban sources.

Customers will become more confident in a product or service provided by a food establishment because it complies with cleanliness standards and the i-Mesra SOP

The system will provide assurance to the customers which in return would potential increasing the amount of customers visiting the restaurant or purchasing the product.